Gen Z gamers are seriously dialing back their spend: according to Circana, 18- to 24-year-olds shelled out about 13 percent less on games between January and April versus last year, which translates to almost a 25 percent weekly spending drop—and that’s way steeper than any other age group’s single-digit decline.
Tough job prospects, student-loan bills kicking back in and rising credit-card delinquency are to blame, say economists and analysts like Mat Piscatella. If zoomers can’t afford games now, both their future wealth-building and the gaming industry’s growth could take a real hit.
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