Doug Bowser to Bow Out, Devon Pritchard Takes the Helm

Nintendo of America’s long-time prez, Doug Bowser, will officially retire at the end of 2025. Stepping into his shoes is Nintendo vet Devon Pritchard, while Satoru Shibata moves up to CEO.

This shake-up comes right as the industry eyes the next big thing—Switch 2. Fresh leadership could steer Nintendo’s US division in new directions, mixing classic Nintendo vibes with the challenges of a new console era.

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