Ubisoft claims microtransactions help players "experience more fun"

Ubisoft claims microtransactions help players "experience more fun" | GamesRadar+

Fair enough

gamesradar.com

Ubisoft’s latest pitch to investors? Microtransactions aren’t the scourge of gaming — they’re actually “making the player experience more fun.” In its annual financial report, the Rainbow Six and Assassin’s Creed studio stressed that all of its paid extras are “always optional,” and many folks willingly shell out to deck out their avatars or speed up their progress.

Whether you’re into fancy skins or just hate grinding, Ubisoft insists these tiny purchases add value rather than dilute the core game. So next time you feel that itch to spend a few bucks on loot boxes or battle passes, it’s all part of the grand plan to keep you smiling (and spending).