Ubisoft’s hotly anticipated Star Wars Outlaws failed to hit the mark when it landed last August, with sales falling well short of the publisher’s sky-high expectations. During a recent investor meeting, CEO Yves Guillemot shrugged off technical or design critiques and argued the real culprit was “choppy waters” for the Star Wars brand itself—calling out lukewarm reception to shows like The Acolyte as evidence that the galaxy far, far away just wasn’t resonating with fans at launch.
Rather than admitting any in-house missteps, Guillemot insists the timing was off, pinning Outlaws’ disappointing performance on franchise fatigue. It leaves us wondering: was this flop really all about Star Wars’ momentary slump, or did the game itself miss a few hyperspace jumps?
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