Take-Two, EA Warn Of "Reputational" Risks Involving AI - GameSpot
EA admits that embracing AI could lead to fans losing confidence in the company and its brands.
gamespot.com
TL;DR: In their latest SEC 10-K filings, EA and Take-Two are flagging a new kind of risk: reputational and legal fallout from weaving AI (especially generative AI) into game development and business processes. They warn that if they mishandle “social and ethical issues” around AI, it could erode player trust and damage their brands—so they’ve tacked it onto their usual laundry list of industry risks (think pandemics, internet outages, franchise dependence, etc.).
Most big studios (yes, even Nintendo) are dabbling in AI at the concept stage, and regulators make public companies call out anything that might hurt the bottom line. Execs like Take-Two’s Strauss Zelnick see AI as a booster for efficiency—not a job killer or creative substitute—while acknowledging these digital tools bring both promise and potential headaches.
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