Sony considers further price rises, as it braces for £500m tariffs impact

Sony considers further price rises, as it braces for £500m tariffs impact | Eurogamer.net

Sony is considering further price hikes for its products, in response to an expected 100bn yen (£513m) impact from US tariffs.

eurogamer.net

Sony’s eyeing another round of PS5 price hikes after warning that new US tariffs could hit it to the tune of roughly ¥100 billion (£513 million). Despite sitting on three months’ worth of US stock, the console maker is “evaluating” whether to pass those extra costs on to gamers. It’s already bumped the digital PS5 up by £40/€50 across the UK, Europe, Australia and New Zealand this spring, on top of previous—and even steeper—price rises in Japan.

To dodge ongoing tariff roulette, Sony exec Hiroki Totoki said shifting some PS5 production to the US “needs to be considered going forward” as an “efficient strategy.” No US price hikes have landed yet, even as rivals like Microsoft and Nintendo tweak their own hardware costs in response to the same trade tangle.